Creating Feed Files

You can create a maximum of three new feed definitions. This is helpful if the attributes you are importing need to be imported with a different frequency (daily versus weekly) or if they are being fed from different backend systems.

  1. Create the custom active data attributes you want to import.
  2. Select site > Merchant Tools > Online Marketing > Active Data > Feed Definitions.
  3. On the Feed Definitions page, in the Product Active Data section, click New.
  4. On the New Customer/Product Active Data Feed page, edit the columns and attributes of the feed.
  5. Click Apply.
  6. You must now import the feed file.

Creating a Feed File

The following example shows a feed with a feed definition ID of Backend_Weekly_Feed. The feed includes all standard import attributes and a custom attribute, avgRec, intended to indicate an average recommendation value for the product. This feed contains two custom active data attributes: avgRec and customRec. The avgRec attribute contains an integer value of one to five, which is the average number of stars selected by user recommendations. The customRec attribute is two words selected from a list offered to customers on how to describe the item. It provides an example of a Set-of-String data type.


Backend_Weekly_Feed
productID,availableDate,costPrice,custom.avgRec,custom.customRec,returnRate
000906064380,2005-04-09T03:25:32.000+0000,15,1,"nice,super",10
000906067916,2003-04-12T06:53:48.000+0000,1.55,3,"nice,super",19
000906071357,2009-01-11T02:19:26.000+0000,6.89,5,"nice,naughty",18
000906074624,2003-10-01T07:05:15.000+0000,2.23,2,"nice,naughty",8
000906074976,2008-12-01T07:21:39.000+0000,5.02,2,"chic,sleek",14
000906074990,2004-05-03T10:46:10.000+0000,2.71,5,"chic,super",8
000906075010,2005-02-05T02:48:21.000+0000,4.27,4,"chic,super",20
000906075034,2004-12-10T02:44:55.000+0000,3.02,3,"hot,chic",20
000906075065,2003-05-05T08:10:34.000+0000,3.91,2,"sleek,chic",15
000906075089,2009-11-02T01:20:43.000+0000,3.22,3,"hot,chic",6
000906075102,2007-01-01T11:20:53.000+0000,3.72,3,"super,nice",8
000906075126,2004-03-08T12:34:36.000+0000,3.34,4,"hot,nice",14
000906075164,2008-11-12T04:55:30.000+0000,3.62,2,"naughty,naughty",17
000906075195,2003-06-11T07:12:24.000+0000,3.41,4,"super,naughty",11
000906075225,2006-03-03T02:51:34.000+0000,3.57,5,"naughty,hot",12
000906075454,2009-07-01T05:13:56.000+0000,3.44,3,"trendy,hot",12
000906075478,2005-12-08T12:48:30.000+0000,3.54,3,"trendy,sleek",15
000906075508,2007-06-12T08:43:33.000+0000,3.47,3,"trendy,super",5
000906075539,2001-08-06T09:09:16.000+0000,3.52,5,"chic,super",16
000906075577,2008-09-08T04:36:49.000+0000,3.48,4,"chic,comfortable",6
000906075607,2003-05-04T10:19:18.000+0000,3.51,2,"chic,luxurious",12
000906138425,2009-12-02T11:20:54.000+0000,3.49,5,"sleek,naughty",12
000906308521,2005-08-04T06:05:33.000+0000,3.5,3,"hot,naughty",15
000906346271,2007-05-02T12:26:41.000+0000,3.49,1,"comfortable,luxurious",16
000906418695,2008-02-11T08:28:37.000+0000,3.5,2,"luxurious,hipster",6
000906418718,2002-05-03T03:43:22.000+0000,3.49,4,"hot,trendy",18
000906418763,2001-05-04T01:52:47.000+0000,3.5,3,"comfortable,trendy",16
000906418817,2008-02-06T10:57:26.000+0000,3.49,4,"hipster,trendy",9