Analytic Reports: Search and Navigation

Salesforce B2C Commerce storefront search reporting is case-insensitive, providing an accurate view of the frequency of search terms. For example, jeans and Jeans are tracked as the same search term. With case-sensitivity, they would be tracked as separate terms, when they are not. Another example is for terms such as iPad and iPhone, where the second letter is capitalized. Customers might or might not enter the correct capitalization. By reporting search behavior using case-insensitivity, you can accurately monitor all searches, regardless of spelling, for all types of products.

Top Search Terms Report

The Top Search Terms report provides an overview of the total searches, with and without results. In addition to these total numbers, the report provides a detailed view of the top search phrases, with and without results. From a business point of view, this report gives you an idea of what your customers are looking for in your storefront, and whether or not their searches are satisfactory.

Data Definition
Searches with Results Percentage of searches that returned one or more results.
Unique Search Phrases with Results Total number of unique search phrases within the total searches that returned one or more results.
Searches without Results Percentage of searches that returned no results.
Unique Search Phrases without Results Total number of unique search phrases within the total searches that returned no results.

The summary shows:

Search phrases with Results

This section lists the top search phrases requested by customers and provides information on the number of times the search was launched, and the percentage of the total searches with results over the selected time period. This shows search phrases by count and percentage.

Search phrases without Results

This section lists the top search phrases requested by customers (for which there were no returned hits) and provides information on the number of times the search was launched, and the percentage of the total searches without results over the selected time period. This shows search phrases by count and percentage.

Search Engine Hits Report

The Search Engine Hits report provides an overview of the total external searches that led to your site, including the number of unique search phrases, and the unique count of external search engines. From a business perspective, this report helps you identify which phrases and search engines are driving traffic to your site.

Data Definition
Unique External Search Phrases Total number of unique external search phrases that led to the site.
Unique Count of External Search Engines Total number of unique external search engines that led to the site.

The summary shows:

Search phrases

The search phrases list shows you the top search phrases requested by customers, the number of times the search led a visitor to your store, and the percentage of the total searches over the selected time period. The data shows:

Search Engines

The search engines list shows the top search engines leading visitors to your store, the number of times the search engine led a visitor to your store, and the percentage of the total leads from search engines over the selected time period. The data shows:

Search Conversion Report

The Search Conversion report can help you refine your search and product set to match search words and increase the conversion rate. If the conversion rate of visits with searches and results is the highest, you can place the search feature more prominently in the storefront to entice customers to use it.

Note: You can't sum the search phrases into totals. Each lines reports a search phrase and all data that occurred in conjunction with that phrase. For example, you searched for jacket and then later for shoes. Then you checked out and placed the order. B2C Commerce doesn't know why you checked out, so the conversion is counted for both searches: jacket and shoe. This means the line jacket has one order and the line shoe has one order. The total is two, even though you placed only one order. The following table isn't meant to be summed. It's about a search phrase and what happens in conjunction with that search, but not necessarily because of the search.

Visits are classifies into these categories:

Data Definition
All visits business data from all visits without filtering or sorting.
With Searches and Results All visits having at least one search operation that returned a result.
With Searches and No Results All visits having only search operations that did not return a result.
Without Searches All visits without any search operations.

This grouping doesn't use the number of orders per visit as a classification criterion. The order numbers are only reported to determine if a group leads to better or worse order behavior. This report doesn't build a relationship between the search and its results and the ordered items.

This report can help you to tune your search, or to tune your product set to match search words, and increase the conversion rate. If the conversion rate of visits with searches and results is the highest, you can also try to convince people to use search more often by placing the search feature more prominently.

This report tracks:

For the following:

Conversion of Search Phrases with Results

This section lists the search words used in visits with at least one search with a search result. It doesn't necessarily mean that the search result actually contributed to the purchase decision. The section contains:

This report can help you tune your search, or tune your product set to better match search words, to increase the conversion rate. If the conversion rate of visits with searches and results is the highest, you might want to place the search feature more prominently on your storefront to encourage the use of Search.

Conversion of Search Phrases Without Results

This section lists the search words used in visits with at least one search with no search results. The section contains:

This report can help you tune your search, or tune your product set to better match search words, to increase the conversion rate. If the conversion rate of visits with searches and results is the highest, you might want to place the search feature more prominently on your storefront to encourage the use of Search.

Related Links

Analytics

Analytics Metrics Definitions

Analytics Reporting Integration

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