Order Origination Attributes

As part of your omni-channel strategy, you might need a detailed breakdown of how your orders originate in GMV reports. Using order object attributes, you can assign values during basket creation that specify an order's creation source, such as its business type or channel, as follows:

Order attribute Attribute values Comments
businessType

B2C

B2B

Business to Consumer

Business to Business

channelType

All

None

Storefront

Call Center

Marketplace

Online Reservation

DSS

Store

Twitter

Facebook Ads

Instragram Commerce

Subscriptions

CSC

-

-

-

-

Affiliate

-

In-store

Orders placed by in-store applications.

Social media

"

-

-

Orders placed from Customer Service Center

Business Type Order Source

Use the Business Type order attribute to indicate the type of business from which an order originated (B2C or B2B). This attribute provides a level of granularity within order objects and GMV reports that can help determine how GMV rates are applied.

Use the Salesforce B2C Commerce Script API dw.LineItemCtnr.getBusinessType and dw.Basket.setBusinessType methods to assign a Business Type attribute to an order during basket creation and then write the attribute to the order object.

Orders imported into B2C Commerce can include a Business Type attribute value. Exported orders contain this attribute and its corresponding value. If the Business Type value is Null, a Null value is exported. In the GMV reports, however, the attribute is assigned the default value of B2C.

GMV reports include a Business Type column, which shows B2C or B2B. (A Null Business Type appears as B2C.)

Business Manager includes the Business Type attribute as part of the search criteria on the Order Search page Advanced tab.

Note: As of Release 14.8, the Business Type attribute was available and enabled for all customers. If you want to see the specific values available via this order attribute within your application (for example, GMV reports, Business Manager, and order objects), you must change your application (via the B2C Commerce Script API) to assign and use the two supported values. You will automatically see a Business Type column on your GMV reports. If you don't change your B2C Commerce Script API calls to use the Business Type attribute, the Business Type value in your order objects is set to Null, and the value on the GMV reports is B2C.

Channel-Specific Order Source

Use the Channel Type order attribute to indicate the type of channel from which an order originated (Storefront, Call Center, DSS, or Marketplace). This attribute provides a level of granularity within order objects and GMV reports that can help determine how GMV rates are applied.

Use the B2C Commerce Script API dw.LineItemCtnr.getChannelType and dw.Basket.setChannelType methods to assign a Channel Type attribute to an order during basket creation and then write the attribute to the order report.

Orders imported into B2C Commerce can include a Channel Type value. Exported orders contain this attribute and its corresponding value. If the Channel Type value is Null, a Null value is exported. In the GMV reports, however, the attribute is assigned the default value of Storefront.

GMV reports include a Channel Type column, which shows one of the attribute values (Call Center, DSS, Marketplace, or Storefront). (A Null Channel Type appears as Storefront.)

Business Manager includes the Channel Type attribute as part of the search criteria on the Order Search page Advanced tab.

Note: As of Release 14.8, the Channel Type attribute was available and enabled for all customers. If you want to see the specific values available via this order attribute within your application (for example, GMV reports, Business Manager, and order objects), you must change your application (via the B2C Commerce Script API) to assign and use the four supported values. You will automatically see a Channel Type column on your GMV reports. If you don't change your B2C Commerce Script API calls to use the Channel Type attribute, the Channel Type value in your order objects is set to Null, and the value on the GMV reports is Storefront.

Channel type "Customer Service Center" can't be set by Script API.

Related Links

Analytic Reports: GMV