Business Manager Analytics Set-up

To capture the Business Manager analytics, you add certain templates to your application. See Analytics Reporting Integration.

B2C Commerce uses session IDs to capture web activities. While this doesn't distinguish between visits and visitors (unique visits), it does circumvent the issue with users blocking cookies or not allowing JavaScript and therefore not being counted. B2C Commerce also uses web logs, which are faster than pulling data from the database. The web logs represent all storefront web activities, for example, orders entered by consumers. They don't represent, for example, order cancellations, order modifications, and returns performed off-line by the merchant.

Note:

Developer documentation and reference materials are available in English only. Refer to the English-language Infocenter to access this information.

When using these reports, keep in mind the following:

CAUTION:

For the analytics reports, all analytics are compiled in the en_US locale. Don't modify the reporting template locale for any reason. If you have questions, contact Commerce Cloud Support.

Note: the Analytics calendar widget uses the US standard for week number calculation. This means that Sunday is considered the first day of week, while Saturday marks the end of a week.
Note: the precision of the conversion and percentage values in reports is two decimal places, to show really small conversion rates. For example, instead of reporting 0.0% for 250,000 visits and 95 orders (one decimal place), analytics reports 0.04%.
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