On-Site-Search Dashboard

You can use the On-Site Search dashboard to review aggregated search metrics across all your sites.

The metrics give you insight into the performance of your search strategy. The data in these reports can inform your merchandising strategy. The dashboard defaults to show the Number of Searches, a graph that plots the number of searches per day for the selected site and time period. You can change the default view by selecting a different metric on the right. The clicked report shows in the left pane. You can filter the dashboard by site, locale, device type, and customer registration.

Metrics available for plotting include the following reports: Number of Searches, Number of Searches with Results, Number of Searches Without Results, Number of Searches per Visit, and Revenue per Search. Each of the reports plots points for the selected time period. You can mouse over the plots of each graph to see results for a particular day.

Number of Searches

This report shows the total searches and the average searches per day for the report time period. The graph plots the total searches per day. If the search number results are below your expectations, consider moving your search feature to a more prominent page location as a solution.

Number of Searches with Results

This report shows the total searches that returned results and the average searches that returned results for the report time period. This report gives you insight into the success rate customers have with your search feature and settings. For example, you can use the data from this report to look for peak search results during a promotional period.

Number of Searches Without Results

This report shows the total searches that didn’t return results and the average searches that didn’t return results for the report time period. You can use the report data to evaluate your search setting. For example, a high number of unsuccessful searches can indicate that your search dictionaries and searchable product attributes need more search terms.

Number of Searches Per Visit

This report shows the total number of searches per visit and the average number of searches per visit for the time period. You can mouse over the plot line to review the total for a particular day. For example, a high number of searches per visit can indicate that your site navigation or product placement isn’t directing customers to promotion products, seasonal products, or top sellers.

Revenue Per Search

This report shows the total revenue generated per search and the average revenue generated per search. The graph plots the total revenue generated per search for the time period. You can use this report to evaluate the monetary success of your search strategy. For example, high numbers indicate that your search strategy and setting are successfully targeting the products your customers are looking for.

Search Phrase Reports

The search phrase reports include two reports: search phrases with results and search phrases without results. Both of these reports give you an idea of what your customers look for on your site and if their searches are successful.

Search Phrases With Results

This report lists all search phrases used at least once that returned results. For each listing, the report shows the search phrases, the number of times the phrase was used in a search, and the percent of total searches. You can use the report to evaluate the general performance of your search phrases or a particular search phrase. For example, you can look for results of a search phrase targeted at promotional items.

Search Phrases Without Results

This report lists all search phrases used at least once that did not return results. For each listing, the report shows the search phrases, the number of times the phrase was used in a search, and the percent of total searches. You can use the report data to tune your search strategy. For example, you can update your search dictionaries and product variant terminology with the phrases that are not returning results. You can also update your search dictionaries and searchable product attributes with often used but underperforming search phrases.

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