Reports and Dashboards Gift Certificate Report

Use the Gift Certificate report to analyze how your site generates revenue through gift certificate sales.

The report shows gift certificate purchases and redemption metrics. The metrics give you insights about the revenue generated through gift certificate sales revenue, average sales value, the number of redemptions, redemption value, and the number of activations within an amount range. The reports display a download icon that you can click to download a csv file of the data used to generate the selected line graph or the Certificate Activations by Amount bar chart.

Date Range and Report Filters

Use the report date range and filter by settings to customize your view and isolate report data. You can use combinations of filters to isolate and show the data that you want. For example, you can set report filters to show gift certificate metrics for new customers using a cell phone on a specific storefront during the month of December.

  1. Select the date range for the period you want to review.
  2. Use the filters to customize the date display. You can select filter combinations to isolate sources of gift certificate activation and redemption.

Report Metrics

The report provides six data point views for the selected date range and filter settings.

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