Existing Applications and Explicit Recommendations

Some Salesforce B2C Commerce storefront applications were developed using the product linking feature, which pre-dated the explicit recommendations feature in Business Manager. With this type of recommendation implementation, you can create additional recommendation types through custom attribute definitions, and then define the presentation logic for those recommendations within UX Studio in your storefront cartridge.

Explicit Recommendations vs. Product Links

If you use the product links feature, you do not need to convert to the recommendations feature. B2C Commerce also supports product linking. However, enhancements are only done on the recommendations feature.

The differences between the two include the following:

Reasons to consider modifying your existing implementation, such as switching to or adding recommendations, include: