Salesforce B2C Commerce enables you to implement recommendations using a variety of approaches, described in the following table:
| Approach | Description |
|---|---|
| Product Recommendations | Use the Commerce Cloud Einstein Self Deployment tool to implicitly generate recommendation for products. B2C Commerce considers this approach to be the best practice |
| Explicit Recommendations | Create explicit relationships between recommendation sources (categories, products, and product sets) and recommendation targets (products and product sets). |
| Product Linking | Define product-to-product relationships to provide for replacement products, cross-sells, up-sells accessories, follow-up, a different order unit or spare parts. This approach lets you define simple links between products, for example, to link older with newer versions of a product. |