Automatic 301 Redirects

A 301 redirect is the HTTP status code for a permanent URL redirection that also passes page ranking power to the redirected page. In most instances, a 301 redirect is the best method for implementing redirects in your storefront.

Salesforce B2C Commerce handles requests for URLs that have changed by determining whether the URL is an SEO URL and if the URL matches the expected SEO URL for the product. If the URL has changed, B2C Commerce automatically creates a 301 redirect, which preserves page rankings for products and content, even if their properties change.

Note: If you remove a product or content item, no redirect is created and it's possible to redirect the customer to a different page. See Creating a Redirect from a B2C Commerce URL.
Note: SEO-friendly URLs (deprecated search-friendly URLs) use text properties of products and content. If you change these properties, the URL changes.

Out-Dated Storefront URL Mappings

Out-dated storefront URL mappings are handled as follows:

Search Refinement URLs

To avoid duplicate content, the automatic HTTP 301 redirect handling for search refinement URLs redirects out-dated URL mappings to the current URL mapping, for the following cases:

Related Links

URL Redirects

Configuring 301 HTTP Redirects for Legacy URLs