SiteGenesis Infinite Scrolling

Infinite scrolling is a unique visual effect on the storefront that makes it easier for merchants to promote products and information. With infinite scrolling, when the product grid appears, and the customer scrolls down to the bottom of the page, a new page is automatically appended after the existing page.

The product grid no longer shows navigation aids such as the sort by option or the number of items per page option. But you can still change the number of products that appear horizontally (3 or 1); beside which you will see the number of results (for example, 41 Results). When each subsequent page is appended to the first page, the added pages remain as one long page. Scrolling backwards doesn't have the same visual effect.
Note: This isn't enabled in SiteGenesis, as it isn't considered best practice. This is both because of performance implications and business analysis of preferred user experience.
You must enable SiteGenesis infinite scroll in Business Manager via configuring features in Business Manager