Certona in the SiteGenesis Application

Customers don't have to perform any action to see product recommendations that are specific to them. All recommendations, whether from Certona or Salesforce B2C Commerce, are presented automatically based on the customer's profile.

You don't not need to perform any action to build customer profiles. Customer profiles are automatically created as Certona Resonance tracks user behavior (that is products viewed and purchased).

Recommendations appear on the SiteGenesis product details page, but this functionality can be easily extended to other pages, for example, the category landing pages and the cart page.