Dynamic Recommendations

Whether you sell products, publish content or serve ads on your website, your online customers want to see more relevant choices. If you can understand your customers' behaviors and are able to instantly deliver what they need and what they like, you will realize the true power and benefit of behavioral targeting.

With a static solution, merchants merely recommend what they most want to sell, for example, Top Sellers, regardless of customer interest. Contrast this with a dynamic solution that accurately predicts a customer's interests and affinities in products or advertisements based on their past behavior. A behavior-based approach:

Salesforce B2C Commerce, in partnering with Certona, a California-based company, provides an integrated solution that taps the enormous revenue potential of cross-sell/up-sell through personalized targeting and recommendations for online merchants, publishers and advertisers.