Before you create your A/B tests, it might help to run through some examples.
| If you want to know... | Use this example... |
|---|---|
| Which promotion performs the best. | Comparing Promotions |
| Which creative content (used on a content slot) performs the best. | Comparing Content Slots |
| Which of two search orders produces the highest revenue for a category. | Comparing Search Sorting |
| If the location of product reviews has an impact on revenue. (customization) | |
| How the order of two recommended products and the background image for a home page effects Adds to Basket. (two factors) | Getting Complicated |