Search Insights—Analyze the search terms customers use on your storefront. For example, review the most used
search terms and the frequency with which the terms are used.
| Attribute (Dimension) |
Description |
| Search Date |
Calendar date when a search is placed |
| Site Name |
Name of the site where the search is placed |
| Customer Registration |
Site registration status of a customer
- Registered: Customers who placed an order with a registered account
- Unregistered: Customers who placed an order without using a registered account
|
| Search Phrase |
Term or phrase for which a search is conducted |
| Has Result |
Boolean value
- True if the search phrase returns results
- False if the search phrase returns no results
|
| Metric (Measure) |
Description |
Type |
| Searches |
Number of customer searches |
Count |
| Visits |
Number of visits during which a search was conducted |
Count |
| Orders Placed |
Total number of orders placed during a visit in which a search was conducted |
Units |
| GMV |
Total value of all transactions that were completed during a visit in which a search was conducted
Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV.
|
Currency |
| Units Sold |
Number of units sold during a visit in which a search was conducted |
Units |