Coupons enable you to track the effectiveness of specific promotions and campaigns via redemptions. By analyzing this information, you can adjust your promotional strategies to increase repeat business and revenue.
Analyze coupon code activity using the following tools:
| Resource | Description |
|---|---|
| Business Manager Redemptions page |
This page shows the following data for each coupon code redemption (to view select site > Merchant Tools > Online Marketing > Coupons > View Redemptions).
|
| Storefront |
There are two ways of reporting events
to Reports &Dashboards. Depending on the event, you use either the
|
| Order export |
The XML text generated for an order export includes the following information for coupon redemptions:
|
| Reports & Dashboards Promotions Dashboard, Most Used Coupons Report |
The Promotions dashboard Most Used Coupons report lists the coupons that are used most during the selected date range. Each listing includes the associated promotion ID and the number of uses. |