Coupon Analytics and Reporting

Coupons enable you to track the effectiveness of specific promotions and campaigns via redemptions. By analyzing this information, you can adjust your promotional strategies to increase repeat business and revenue.

Analyze coupon code activity using the following tools:

Resource Description
Business Manager Redemptions page

This page shows the following data for each coupon code redemption (to view select site > Merchant Tools > Online Marketing > Coupons > View Redemptions).

  • Coupon ID
  • Code number
  • Order Number
  • Time of redemption
  • Customer email

There are two ways of reporting events to Reports &Dashboards. Depending on the event, you use either the ReportingEvent-Start pipeline or the isobject tag.

Order export

The XML text generated for an order export includes the following information for coupon redemptions:

  • Net price adjustment
  • Tax adjustment
  • Gross price adjustment
  • Base price adjustment
  • Coupon description
  • Promotion ID
  • Campaign
  • Coupon Number
Reports & Dashboards Promotions Dashboard, Most Used Coupons Report

The Promotions dashboard Most Used Coupons report lists the coupons that are used most during the selected date range. Each listing includes the associated promotion ID and the number of uses.

Related Links

Using Coupons As Qualifiers


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