Using Google Analytics with Commerce Cloud Endless Aisle

If you are creating a new account, create a tracker ID:

Create a new account for Mobile app tracking.
Specify Account Name, App Name, Category and Time Zone and click Get Tracking ID. This creates the account and tracker ID.

If you are using an existing account, create a tracker ID:

Create a new property under that account to get a Tracker ID.
Select Mobile app to track.
Specify Tracking Method as Google Analytics Services SDK.
Specify App Name, Category and Time Zone.
Click Get Tracking ID.

To set up Ecommerce reports, see the Google page: Set Up Ecommerce Tracking.

To gather data for Google Analytics, the Endless Aisle app sends events, which are incorporated in the Endless Aisle app code.

Look at app/lib/googleAnalytics.js to see additional events that can be fired. The following is a sample event:

analytics.fireAnalyticsEvent({
  category : _L('Basket'),
  action : _L('Add All To Basket'),
  label : currentProduct.getName() + ' (' + productIds.join(', ') + ')'
  });

To view analytics information, log in to Google Analytics.

View some common statistics:

Option	Description
To see	Go to
what version my stores are using	Audience > App Version
which stores are using Endless Aisle	Behavior -> Overview -> Event Category -> Store -> Login
which associates have logged in	Behavior -> Overview -> Event Action -> Associate Login -> Users
which customers to search for	Behavior -> Overview -> Event Category -> Search -> Customer Search
common search strings	Behavior -> Overview -> Event Category -> Search -> Product Search
which products are being viewed	Behavior -> Overview -> Event Category -> Products -> Product View
which products have been added to basket	Behavior -> Overview -> Event Category -> Basket -> Add to Basket
which customers have been added by associates using Endless Aisle	Behavior -> View full report for Event Category -> Customer -> Create New User
all transaction data	Conversion -> Ecommerce -> Transactions