A recommender type decides whether or not an anchor is required, what the anchor is, and determines the general use cases available for applying a recommender on your storefront.
Each recommender configuration must be one of five recommender types. The recommender type determines which strategies are available when you configure the recommender. An anchor provides context about the page where the recommender is applied to Einstein.
As an example, a recommender type of Product to Product needs the context of the product id of the page being viewed sent to Einstein. Einstein uses this context to potentially recommend products based on the product that the shopper is viewing.
| Recommender Type | Anchor | Description |
|---|---|---|
| Product to Product | product id |
Given a specific product, generate recommendations by analyzing the product's similarity to other products or by analyzing the viewing or purchasing behavior of other customers. Storefronts typically place product-to-product recommendations on the:
Note: Deploy this recommender type only on pages that have product anchors
(PDPs, Cart). Do not deploy this recommender on pages that have
category anchors (category pages), or on pages that have no anchors at all
(home page, My Account page), because recommendations do not generate and
appear on the storefront.
|
| Products in All Categories | none |
Generate recommendations across all categories. Storefronts typically place products-in-all-categories recommendations on the:
Note: Deploy this recommender type only on pages that have no anchors (home
pages, My Account page). Do not deploy on pages that have product
anchors (PDPs, Cart) or pages that have category anchors (category pages).
Einstein won't understand the product that the shopper is viewing at that
point in time, and recommendations render the same across all PDPs.
|
| Products in a Category | category id |
Given a specific category, generate recommendations for products that are in the category. Storefronts typically place products-in-a-category recommendations on the category page. Note: Deploy this recommender type only on pages that have category anchors
(category pages). Do not deploy on pages that have product anchors
(PDPs, Cart), or on pages that have no anchors (home page, My Account
page).
|
| Recently Viewed | none |
Generate recommendations by simply including products recently viewed by the customer. Storefronts can place recently viewed recommendations on any page. |
| Complete the Set | product id | Recommends complementary items for apparel sets, home furnishings, and cosmetic and beauty products. |