Server-Side Activity Tracking for Facebook

Chrome and other major browsers are retiring support for third-party cookies, which negates the effectiveness of the current pixel-based tracking needed for the Facebook Dynamic Ads feature. To address this change, Salesforce now provides server-side activity tracking for Facebook.

When enabled in Business Manager, server-side activity tracking for Facebook completes the following process.
  1. Collects shopper viewPage, viewProduct, addToCart, and Finish checkout events using the existing Commerce Cloud Einstein tracking mechanism.
  2. Transforms the events to the Facebook format.
  3. In real time, sends the events to the Facebook Conversions API.
To enable the server-side activity tracking and use the Facebook Conversion API with your B2C Commerce instance, you must:
X Privacy Update: We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used. By continuing to use this site you are giving us your consent to do this. Privacy Policy.