Server-Side Activity Tracking for Facebook

Chrome and other major browsers are retiring support for third-party cookies, which negates the effectiveness of the current pixel-based tracking needed for the Facebook Dynamic Ads feature. To address this change, Salesforce now provides server-side activity tracking for Facebook.

Note: The Commerce Cloud server-side activity tracking for Facebook is only applicable to instances that use B2C Commerce to inject the Facebook pixel. Commerce Cloud Activity Tracking for Facebook is not adaptable to third-party tracking solutions that implement custom events to Facebook. Because custom events implemented by a third-party tracking solutions are not know to B2C Commerce, using the b2c commerce server side tracking is not a like for like replacement to the third party tracking.
When enabled in Business Manager, server-side activity tracking for Facebook completes the following process.
  1. Collects shopper viewPage, viewProduct, addToCart, and Finish checkout events using the existing Commerce Cloud Einstein tracking mechanism.
  2. Transforms the events to the Facebook format.
  3. In real time, sends the events to the Facebook Conversions API.
To enable the server-side activity tracking and use the Facebook Conversion API with your B2C Commerce instance, you must:
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