There are a number of techniques you can use to improve site performance.
Test Site Performance
Use Code Profiler to assess the performance times of artifacts that comprise your site.
Optimize First Pages
A first page is the page a customer sees when they access your site. The home page isn't always the first page for customers. First pages also be a landing page, which a customer accesses through a search engine link, a partner site link, or an email link. There are several ways to optimize first page performance.
Optimize General Site Pages
General site pages are any pages on your site that are not initial access points for customers.
Make Fewer and Smaller HTTP Requests
Making fewer HTTP requests that return less content is the single most effective technique for improving front-end performance. Each HTTP request usually takes at least 10 milliseconds to send and more time to return the page. Reducing the number of HTTP requests you make is often one of the most effective ways to improve site performance.
404 Errors and 404 Pages
If a site has undiscovered missing images, JavaScript, or CSS files, it causes a 404 error for the page. You can use any link crawler to find broken links or missing images during non-peak times. You can also use Firebug to identify 404 error messages on a page.
Performance and Stability Coding Standards
Ecommerce applications built on Salesforce B2C Commerce can run fast and perform reliably. Use B2C Commerce within its capabilities and ensure that your customizations follow coding best practices. Identify permissible designs that ensure the scalability and robustness of your customizations.
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