When you configure an A/B test, you specify the key metric that is most important to you, among the metrics collected from test participant activity.
Salesforce B2C Commerce A/B testing collects the following metrics:
| Metric | Description |
|---|---|
| Baskets | Number of sessions where one or more products were added to the basket |
| Basket Rate | Baskets per visit. |
| Adds to Baskets | Number of products added to the basket |
| Average Adds per Basket | Average number of products added per basket |
| Units Added to Baskets | Number of product units added to the basket |
| Average Units Added per Basket | Average number of units added per basket |
| Checkouts* | Number of checkouts started |
| Checkout Rate* | Checkouts per visits |
| Orders | Number of orders placed |
| Conversion Rate | Orders per visits |
| Units | Number of units in placed orders |
| Average Units per Order | Average number of units in placed orders |
| Revenue | revenue of placed orders |
| Average Revenue per Visit | Average revenue of placed orders per visit |
| Average Order Value | Average amount of revenue per placed order in site currency |
| Sales Velocity | Units per test length in hours |
| Total Discount Amount | Total amount of promotion discounts applied in placed orders |
| Discount Amount with Coupon | Total amount of coupon promotion discounts in placed orders |
| Average Discount Amount with Coupon | Average amount of coupon promotion discounts applied per placed order |
| Discount Amount without Coupon | Total amount of non-coupon promotion discounts in placed orders |
| Average Discount Amount without Coupon | Average amount of non-coupon promotion discounts applied per placed order |
A/B testing metrics are updated within 10 minutes on a Production instance. A daily update to Staging runs overnight. This setting isn't configurable.