Products Gift Certificate Dashboard

Use the Gift Certificate dashboard to analyze how your site generates revenue through gift certificate sales.

The dashboard shows gift certificate purchases and redemption metrics. The metrics give you insights about the revenue generated through gift certificate sales revenue, average sales value, the number of redemptions, redemption value, and the number of activations within an amount range. To launch the dashboard, on the Products dashboard select the Gift Certificates tab.


Activations are the number of gift certificates activated during the time period. With the report, you can monitor activation history and evaluate activation peaks and valleys. You can use the data to improve activation revenue. For example, you can plan a gift card promotion for a period when activations are historically low.

Gift Certificate Revenue

This report plots the revenue from gift certificate sales. You can use this date to track revenue trends and compare revenue to other metrics. For example, Low revenue and high activation rates over the same period indicates a tendency for customers to activate gift certificates with a low value.

Average Gift Certificate Value

This report plots the average value of gift certificates sold.


This report plots the value of redeemed gift certificates. The value of redeemed gift certificates is useful in a number of assessments. For example, you can get an insight to the rate of gift certificate redemption. Though the metrics are not a one-to-one comparison, you can compare redemptions with data from the average value of gift certificates sold report.

Number of Redemptions

This report plots the number gift certificate redemptions over the time period.

Certificate Activations by Amount

The report data shows in realm currency. The chart shows total gift certificate activations for a currency range. For example, you can review gift certificates of $25.00 to $49.99. The graph shows the distribution among currency ranges. Hover over a graph bar to see the number of gift certificate activations for a currency range.

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