Use the data dimensions and measures to analyze order insights and Product insights.
Order Insights—Analyze sales and business performance details. For example, find out how many orders were placed during a promotion, the order channels that produced the highest gross merchandise value, or which percentage of orders were from returning customers.
| Attribute (Dimension) | Description |
|---|---|
| Order Placed Date | Calendar date when an order is placed |
| Site Name | Name of the site where an order is placed |
| Device Type | Device type used to place an order |
| Order Channel | Channel from where an order originates Channels include Storefront, Endless Aisle, and Customer Service Center. |
| Business Channel | Business channel from where an order originates The business channels are B2C or B2B. |
| Customer Type | Customer type: New or Returning
Returning customers have placed one or more registered orders. |
| Customer Registration | Site registration status of a customer
|
| Realm Currency | Currency used for all currency measures |
| Metric (Measure) | Description | Type |
|---|---|---|
| Units Sold | Number of units sold | Units |
| GMV | Total value of all transactions for products and services Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV. | Currency |
| Orders Placed | Total number of orders | Units |
| Tax | Tax liability for sales | Currency |
| Shipping | Total shipping costs | Currency |
| Promotional Order Discounts | Sum of all order class promotion discounts | Currency |
| Promotional Shipping Discounts | Sum of all shipping class promotion discounts | Currency |
| Promotional Product Discounts | Sum of all product class promotion discounts | Currency |
| Total Promotional Discounts | Sum of all discounts applied to all orders
Applied discounts include automated product, order, and shipping discounts. |
Currency |
| Total Manual Discounts | Sum of all manual price adjustment discounts | Currency |
| Total Discounts | Sum of all discounts applied to all orders
Applied discounts include automated product, order, and shipping discounts, and manual price adjustments. |
Currency |
Product Insights—Analyze aspects of product performance. For example, you can isolate the top-10 selling products over the past 7 days or list the top-3 order channels used by registered shoppers.
| Attribute (Dimension) | Description |
|---|---|
| Order Placed Date | Calendar date when an order is placed |
| Site Name | Name of the site where an order is placed |
| Device Type | Device type used to place an order |
| Order Channel | Channel from where an order originates Channels include Storefront, Endless Aisle, and Customer Service Center. |
| Business Channel | Business channel from where an order originates The business channels are B2C or B2B. |
| Customer Type | Customer type: New or Returning
Returning customers have placed one or more registered orders. |
| Customer Registration | Site registration status of a customer
|
| Realm Currency | Currency used for all currency measures |
| Product ID | Product ID |
| Product Name | Product name |
| Product Bundle | True if the product is a product bundle |
| Base Product | True if the product is a base product |
| SKU ID | Product SKU ID |
| SKU Name | Product SKU name |
| Metric (Measure) | Description | Type |
|---|---|---|
| Units Sold | Number of units sold | Units |
| GMV | Total value of all transactions for products and services Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV. | Currency |
| Orders Placed | Total number of orders | Units |
| Tax | Tax liability for sales | Currency |
| Promotional Product Discounts | Sum of all product class promotion discounts | Currency |