Managing Stores

Salesforce B2C Commerce supports the Brick to Click business model.

Most merchants provide both brick and mortar stores, and an online storefront. This approach to selling is called the Brick and Click business model, where merchants have both an online and offline presence. The model enables customers to buy products traditionally through the store, or order products online, and have their purchases shipped to their door. This business model is especially popular with clothing, retail, electronics, and ‘big box’ stores.

The Brick and Click model gives customers options for they can shop. As a merchant, you make physical store information, such as address, phone number, hours of operation, and sales events easily available to customers online.

You can create stores in Business Manager and use the store geolocations file to provide geolocation details for the B2C Commerce store locator functionality.

You can also offer the pick-up from store capability within your online retail store. To set up pick-up from store, you associate a store with an inventory list using the B2C Commerce APIs and a Business Manager setting.

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