The Commerce CDP Connector connects your B2C Commerce instance to Salesforce CDP. After the connector is configured, you can create data streams through which you control the scope of B2C Commerce data ingestion to Salesforce CDP. Setting up the connector involves these high-level steps.
The Salesforce CDP setup is important in making your implementation a success. After provisioning Salesforce CDP, you can capture, unify, segment, and activate your customer data. A user sometimes can inherit more than one permission set to carry out several responsibilities.
Set Up Commerce Cloud Connection
The Salesforce CDP setup is important in making your implementation a success. After you create your Salesforce CDP instance, you can set up a Commerce Cloud Connection. Then you can control the scope of data ingestion from B2C Commerce.
Create a Commerce Cloud Data Bundle
As an admin you can create one or more data streams using a starter bundle to begin the flow of data from a Commerce Cloud source. This data bundle automatically creates and maps data streams.
Only mapped fields and objects with relationships can be used for Segmentation and Activation. When ingesting data from Commerce Cloud, Salesforce CDP creates DSOs for each starter bundle along with schemas and mappings to DMOs. The starter data bundle automatically creates and maps data streams for you.
Use Segmentation to break down your data into useful segments to understand, target, and analyze your customers. You can create segments on any entities from your data model, and then publish them on a chosen schedule or as needed. Whether basic or complex, segments are crucial to using Salesforce CDP.
Activation is the process that materializes and publishes a segment to activation platforms. An activation target is used to store authentication and authorization information for a given activation platform. Create activations and send the data to your instance of B2C Commerce.