What Is B2C Commerce Einstein?

Salesforce B2C Commerce Einstein is a suite of artificial intelligence-powered merchandising tools.

Using B2C Commerce Einstein tools, you can automate personalization-related tasks to enhance customer shopping experiences.

B2C Commerce Einstein Tools Description
Einstein Product Recommendations Provides personalized product recommendations based on an individual shopper’s experience.
Commerce Insights Captures shopper, order, and product data and displays products that are most commonly purchased together. Merchandisers can use this info to create product bundles, deals, and “complete the look” suggestions.
Einstein Search Dictionaries Consumes site searches and terms used in searches that aren’t in the keyword list and makes recommendations to add them.
Einstein Predictive Sort Sorts search results or the product display grid based on predictive intelligence.
Einstein Search Recommendations Performs personalized term completion and corrections, and provides recommendations from recent search phrases, and popular or trending search phrases based on predictive intelligence.

Before configuring Einstein tools, we recommend that you take the Deploy Commerce Cloud Einstein trail in Trailhead to learn more about them.

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