How Predictive Sort Works

Predictive Sort calculates the affinity of an individual customer to your products.

B2C Commerce Activity Tracking tracks shoppers. Based on a shopper's behavior and affinity to products, a cookie is saved on their device that includes their assignment to specific products. This assignment can change within a session, and works for both registered and anonymous users.

As data is collected, Predictive Sort learns about each shopper and increases the personalized sorting experience for them.

To calculate a shopper's affinity for products, Predictive Sort uses three data sources.
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