Predictive Sort calculates the affinity of an individual customer to your products.
B2C Commerce Activity Tracking tracks shoppers. Based on a shopper's behavior and affinity to products, a cookie is saved on their device that includes their assignment to specific products. This assignment can change within a session, and works for both registered and anonymous users.
As data is collected, Predictive Sort learns about each shopper and increases the personalized sorting experience for them.