Playbooks and Additional Resources

Looking for information that helps you address a specific area or insight when planning your next project? Well, look no further! We offer Commerce Cloud Playbooks, Platform Adoption Playbooks, and additional resources that provide best practices for implementing, administering, and developing your ecommerce sites.

Commerce Cloud Playbooks

These Commerce Cloud Playbooks cover a wide range of topics and help you use data and fact finding as your starting point for improving the shopper experience.

Platform Adoption Playbooks

Platform Adoption Playbooks are designed to help you understand the merchandising and marketing building blocks in Business Manager, including overviews of basic settings and functionality, tips, and best practices.
  • A/B Testing

    Test site experiences to optimize results.

  • Campaigns

    Use campaigns to create unique shopping experiences for different customer segments.

  • Content Slots

    Walk through the basics of how to use content slots for promotional and personalized messaging on your site.

  • Coupon Codes

    Provide discounts by using coupon codes.

  • Customer Groups

    Tailor the site experience for different sets of customers.

  • Promotions

    Create discounts to incentivize purchases and grow revenue.

  • Search Engine Optimization (SEO)

    Optimize SEO to ensure that search engines find your products.

  • Site Search

    Increase revenue by providing relevant search results.

  • Sorting Rules

    Put products in a varied sequence by using manual merchandising, active data, and Artificial Intelligence.

  • Source Codes

    Use source codes to trigger unique shopping experiences based on traffic source.

Retail Operations Canvas

The Retail Operations Canvas visually captures the key operational steps involved in establishing a successful retail enterprise. You can leverage these resources to map a holistic, customer-focused perspective on your organization’s operational activities.
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