There are various easy-to-use, low-cost (or free) tools on the Internet that can help
provide you with a sense of how well your site is prepared for SEO. However, quantity does not
equal quality: in the end SEO is about driving qualified traffic that results in
conversions.
- Understand SEO Best
Practices.
- Use the URL Request
Analyzer to understand how Storefront URL requests are processed
and which configuration is used to open the corresponding page.
- Use Google Webmaster tools to understand how well your site is being
indexed and is performing on Google, including crawl information,
robot.txt evaluation, top search queries and potential problems, and
violations.
- Estimate how many pages are on your site
using a tool such as Xenu4 or OptiSpider5.
- Look up how many pages are currently
indexed. To do this enter a site:(domain) search on the relevant search
engine. (For example, site:demandware.com).
- Check for spider traps using a text-only
browser such as Lynx6 to see what the spiders see.
- Check redirects on your site, using a tool
like WebBug7.
- Look up how many external links have been
made to your site and by whom, using Google "link:" command or Yahoo!
Search Site Explorer8.
- Track visits.
- Trap add
pages.
- Configure users
agents to be identified as robots.
- Testing your 404 Error Pages with
alternate paths.