Set a Category Alternative URL

The Alternate URL category attribute is a 301 redirect link that you use to redirect shoppers to categories throughout your site. You can merchandise a category one time, and use the category alternative URL attribute with other categories to redirect shoppers to the merchandised category from anywhere on your site.

For example, you create and merchandise a Women's Dresses category, and create but don't merchandise a What's Trending > Women's Dresses category. Using the alternate URL attribute, you redirect shoppers from What's Trending > Women's Dresses category to the already merchandised Women's Dresses category.

Note: An alternative URL redirect differs from a typical 301 redirect in that the hover-over display shows the redirect URL. A typical 301 redirect shows the category URL, and it redirects after the click.

You set up a category alternative URL attribute in the Category Alternative Attributes tab.

Select Merchant Tools > Site > Products and Catalogs > Catalog > Category.
Locate the category that you want to set an alternative URL attribute for and click the selection box.
Click Edit Selected.
In the Select Action page, select the Category Attributes tab.
Scroll to the Alternative URL attribute setting.
Set the redirect URL.
Sample Alternative URL: $url(‘Search-Show’,’cgid’,’womens-Dresses’)$
Click Apply.