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In Business Manager, select
site > Merchant Tools
> Online Marketing > Stores.
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Click New if you have not already created
a store.
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Enter the store ID, name and the other info.
You shouldn't leave the store address blank. Inventory
information is needed only if you intend to use the store inventory
feature.
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Click Save.
You use the store ID if you create or edit the custom objects
storeAssociates and storeCredentials.
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Next step is creating a BM user for
each store for Endless Aisle.