You can use product bundles as a common marketing strategy to group multiple products into one orderable product for customer convenience, product completion, or visualization.
For example, a cosmetics merchant wants to bundle five separate skin care products into a comprehensive beauty regime; or a software provider wants to bundle separate software packages that together, provide a complete solution.
Salesforce B2C Commerce product bundles:
Customers can purchase the individual products included in a bundle. You can create a bundle within a bundle and include in the bundle a base product with variations.