You can create error pages that let a customer get to the home page of your site, even if they experience a 404 error because they are linking to an expired page or have a broken URL.
Alternate paths are exceptionally useful if you remove a landing or promotion page, as you can provide a 404 error page that lets the customer get to a new page or informs them that the promotion has ended.
Within Business Manager, you can download a template .zip file containing all error pages which are used in cases where the application server is down or doesn't respond in time. After you download the .zip file you are free to customize the pages, rezip your work, and upload it.
The uploaded .zip file must be named
errorpages.zip
. Don't use names such as myCustomErrorPages.zip. After
your upload, the .zip file is automatically extracted and the content is on the web
server.