Facebook Dynamic Ads Integration

Salesforce B2C Commerce's integration of Facebook Dynamic Ads allows merchants to quickly and easily get started using the Facebook Dynamic Ads product.

The B2C Commerce integration to Facebook Dynamic Ads lets you embed the Facebook Tracking Pixel into your site, and generates a daily product catalog feed, which is exported to Facebook. Merchants can then create ads for products, which appear on Facebook. (When you place ads, you place them in Facebook not Business Manager.)

The Facebook Pixel integration to support Dynamic Ads now automatically tracks:

• PageView
• ViewContent
• AddToCart
• Purchase
• AddToWishlist
• InitiateCheckout - depends on the StartCheckout pipelet or API call
• AddPaymentInfo
• Search

To take advantage of tracking these events, Facebook must be enabled for your site and Facebook Pixel injection must also be enabled.

To be able to use Facebook integration, contact your Commerce Cloud Customer Success Manager to get started.

To complete integration:

• Commerce Cloud MSA Addendum:
  1. Success Manager – Provides MSA addendum
  2. Merchant eCommerce POC and Legal – Review and sign the addendum
  3. CC Legal – Countersigns and returns
  4. Commerce Cloud – Makes the functionality visible in your Commerce Cloud Business Manager environment
• Commerce Cloud Business Manager: (done by a user with Admin access to Facebook Business Manager)
  1. Enable Facebook integration – pixel injection for the specified environment (production)
     Note: You can have only one instance of the Facebook pixel on your site. If you previously integrated the pixel, but want to use the Commerce Cloud integration, you must back out the current pixel code. Alternatively, if you want to continue with your existing pixel you can opt to export only the product catalog to Facebook. Disable Automatically inject Facebook Pixel code in site when you configure the feed in Business Manager.
  2. Complete the Facebook Business Account settings – You must have access to this information (Facebook Business Account ID, Page ID, Pixel ID. Get this information from the Facebook Business Manager setup.)
  3. Complete the setup of the Product Feed Configuration, including identifying which products are in the feed
     Note: You configure Facebook on each instance independently, or use site import or export to copy configuration data from instance to instance. You can export and import configuration data of the Facebook integration through site import or export. You can customize the feed by performing any necessary post processing using B2C Commerce hooks
• Facebook Business Manager Activity:
  1. Create a Facebook Business account and accept the Terms and Conditions.

     Create the Facebook Business Account, the Facebook Page, the Facebook Ad Account, and the Facebook Pixel.

  2. Create retargeting campaigns in Facebook Business Manager.
  3. Buy Ads for this campaign