Recommenders

Commerce Cloud Einstein has different types of product recommendations that you can place on specific pages, and different strategies to utilize them.

Where to Place Predictive Recommendations

Where you place recommendations affects the shopping experience. Some recommenders work only on specific pages, and some work on any page.

ISSlot Context Storefront Page Product to Product Products in a Category Products in all Categories (No Anchor Required) Recently Viewed (No Anchor Required)
Global Home page    
Global Category Landing page    
Category Category Landing page    
Global PDP    
Global Cart  
Global Wishlist    
Global Checkout    
Global My Account    
Global My Recommendations    
Global 404 Error    

Recommender Types

Consider these recommender types and their strategies when deciding where to place a recommendation. Available strategies change based on the type of recommender you want to use.

Type Description Anchor Expected Typical Placement Available Strategies Default Primary and Secondary Strategies
Product to Product Given a product or list of products, recommends similar or related affinity products. product-id Product details pages (PDPs)
  • Product affinity algorithm
  • Customers who viewed also viewed
  • Customers who viewed ultimately bought
  • Customers who bought also bought
  • Real-time personalized
  1. Customers who viewed also viewed
  2. Product affinity algorithm
Products in All Categories Recommends products from across all categories. None
  • Home page
  • My Account page
  • My Recommendations page
  • Footer
  • Cart
  • Mini-cart
  • Wishlist
  • Checkout
  • Recent top sellers
  • Recent most viewed
  • Real-time personalized
  1. Real-time personalized
  2. Recent top sellers
Products in a Category Given a category, recommends products from within that category. category-id Category pages
  • Recent top sellers
  • Recent most viewed
  • Real-time personalized
  1. Real-time personalized
  2. Recent top sellers
Recently Viewed Shows products recently viewed by the shopper. None Any page Recently viewed None
Complete the Set Recommends complementary items for apparel sets. product-id
  • PDPs
  • Cart
Complete the Set None
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