Managing Stores

Most merchants provide both brick and mortar stores as well as an online storefront. This is called the Brick and Click business model, where merchants have both an online and offline presence, enabling customers to buy products traditionally through the store, or order products online and have their purchases shipped to their door. This business model is especially popular with clothing, retail, electronics, and ‘big box’ stores.

When merchants use this business model, they must make physical store information, such as address, phone number, hours of operation, and sales events easily available to online customers, giving them options with how they can shop.

You can create stores in Business Manager and use the Salesforce B2C Commerce store geolocations file to provide geolocation details for the B2C Commerce store locator functionality.

You can also offer the pick-up from store capability within your online retail store by associating a store with an inventory list using the B2C Commerce APIs and a Business Manager setting.