Use Explicit Search Rank

You set the explicit search rank to promote a group of products. For example, if you wanted to phase out seasonal products, you might give them all a search rank which could change over time. You can use other ranking techniques, such as availability to sort items within search rank. You can explicitly set the search rank for a product to one of three values: three (High), two (Medium), one (Low).
If search rank values exist in your external catalog data, they can be set through the catalog import feed. Even if you intend to manually assign values, it's recommended that you assign a default value to all new products in your catalog import feeds. If you don't set a value, the value is set to zero and appears after any products explicitly ranked one (Low).
  1. Select site > Merchant Tools > Products and Catalogs > Catalogs > catalog.
  2. Set the Search Rank attribute value for the category or product.
    1. Click Edit to the right of the category you want to edit.
    2. Click the Category Attributes tab.
      All products in this category are assigned this value, unless a different value is selected for a subcategory or the product itself.
    1. To set it for the product, select site > Merchant Tools > Products and Catalogs > Products > product. Click the General tab.
  3. Set the Search Rank attribute value for the category.
  4. Select one of the following values:
    • NONE- This is the default value.
    • 3 (High)
    • 2 (Medium)
    • 1 (Low)
  5. Include the Search Rank product attribute in a sorting rule. Search Rank is selected as a product attribute in sorting rules, even though the values might be defined at a category level. For information on creating sorting rules, see Creating Sorting Rules.
    You can change the number or meaning of these values by selecting Administration > Site Development > System Object Types > Product - Attribute Definitions, finding the searchRank attribute, and editing the values.
Note: You can add search rank to a dynamic attribute, but the value resolves to zero.