Fully Additive and Semi-Additive Meausres

The Data subject area tables list for each subject matter area the fully additive and semi-additive measures included in the subject area set. Dimensions that can’t be used with a semi-additive measure are listed as Incompatible.

Promotions

Measure Fully Additive Semi-Additive Incompatible
Units Sold Yes No  
Revenue Impact Yes No  
Orders Placed No Yes productId, productName, skuId, skuName, isBundle, isMaster, promotionId, promotionName, promotionClass, campaignId
Uses No Yes productId, productName, skuId, skuName, isBundle, isMaster, promotionId, promotionName, promotionClass, campaignId
Promotional Order Discounts Yes No  
Promotional Shipping Discounts Yes No  
Promotional Product Discounts Yes No  

Sales and Product–Order

Measure Fully Additive Semi-Additive Incompatible
Units Sold Yes No  
GMV Yes No  
Orders Placed Yes No  
Tax Yes No  
Shipping Yes No  
Promotional Order Discounts Yes No  
Promotional Shipping Discounts Yes No  
Promotional Product Discounts Yes No  
Total Promotional Discounts Yes No  
Total Manual Discounts Yes No  
Total Discounts Yes No  

Sales and Product–Product

Measure Fully Additive Semi-Additive Incompatible
Units Sold Yes No  
GMV Yes No  
Orders Placed No Yes productId, productName, skuId, skuName, isMaster, isbundle
Tax Yes No  
Promotional Product Discounts Yes No  

Search

Measure Fully Additive Semi-Additive Incompatible
Searches Yes No  
Visits No Yes searchPhrase
Orders Placed No Yes searchPhrase
GMV Yes No  

Technical–Controller Requests

Measure Fully Additive Semi-Additive Incompatible
Controller Requests Yes No  
Controller Processing Time Yes No  

Technical–Included Controller Requests

Measure Fully Additive Semi-Additive Incompatible
Included Requests Yes No  
Included Processing Time Yes No  

Technical–OCAPI Requests

Measure Fully Additive Semi-Additive Incompatible
OCAPI Requests Yes No  
OCAPI Processing Time Yes No  

Traffic

Measure Fully Additive Semi-Additive Incompatible
Visit Count Yes No  
Visit Converted Count Yes No  
Total Visit Duration Yes No  
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