Salesforce B2C Commerce enables you to implement recommendations using a variety of approaches, described in the following table:

Approach Description
Product Recommendations

Use the Commerce Cloud Einstein Self Deployment tool to implicitly generate recommendation for products. B2C Commerce considers this approach to be the best practice

Explicit Recommendations Create explicit relationships between recommendation sources (categories, products, and product sets) and recommendation targets (products and product sets).
Product Linking

Define product-to-product relationships to provide for replacement products, cross-sells, up-sells accessories, follow-up, a different order unit or spare parts. This approach lets you define simple links between products, for example, to link older with newer versions of a product.

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