Data Protection and Privacy

On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) came into effect, impacting every retailer conducting business in the European Union (EU).

The GDPR expands the data privacy rights of EU citizens and places new obligations on merchants who handle EU-based personal data. Salesforce B2C Commerce is here to help our merchants prepare for the GDPR. The GDPR replaces the patchwork of national data protection laws currently in place with a single set of rules. Merchants established in the EU who process personal data fall under the purview of the GDPR. The GDPR also extends to merchants established outside the EU if they are transacting business in the EU by, for example, offering goods or services or monitoring the online behavior of EU data subjects

All Commerce Cloud merchants should be aware of the following:

GDPR is not the only data protection and privacy regulation that can require you and your company to keep individuals' personal data secure and private. We've listed some other regulations that are important to many companies collecting and processing their shoppers' data.

As new data protection and privacy solutions are launched, Commerce Cloud will provide specific documentation to help merchants understand how these new features can be used to help with compliance. This will cover existing tools and also extend to new release items.

For more information, visit the Salesforce GDPR Resources and the Salesforce Privacy websites.

Various regulations can include principles that are similar to one another. So we give you guidance on some of the common privacy principles.

Browser-Based Local Data Storage

B2C Commerce uses various cookies and session storage objects on users' and shoppers' local machines. The details of how they are used and how long they persist are documented here. In some cases, for example, when you receive a request for data deletion, you should inform shoppers of session data that might remain on their computers.

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