The Alternate URL category attribute is a 200 internal link that you use to redirect
shoppers to categories throughout your site. You can merchandise a category one time, and use
the category alternative URL attribute with other categories to redirect shoppers to the
merchandised category from anywhere on your site.
For example, you create and merchandise a Women's Dresses category, and create but don't
merchandise a What's Trending > Women's Dresses category. Using the alternate URL
attribute, you redirect shoppers from What's Trending > Women's Dresses category to the
already merchandised Women's Dresses category.
Note: An alternative URL redirect differs
from a typical redirect in that the hover-over display shows the redirect URL. A
typical redirect shows the category URL, and it redirects after the click.
You set up a category alternative URL attribute in the Category Alternative Attributes tab.