Use Commerce Cloud Einstein Commerce Insights to perform shopper basket
analysis.
When using Eistein Commerce Insights, keep the following in mind:
- Commerce Insights captures the order and product feeds daily, but you can change
the frequency.
- Commerce Insights loads the previous week’s data (Sunday to Saturday of the previous
calendar week). But you can view insights up to the past 30 days.
- Product images aren't cached. If a product is out of stock or no longer offered, you
can receive a missing image notification.
-
(Optional) On the Commerce Insights page, select a category.
The report uses the catalog feed’s category hierarchy, which is defined in
Business Manager.
Note: The report displays the top 50 items. To narrow down
results or display specific items, navigate through specific categories.
-
Select a date range for the report.
The default is the previous week’s data from Sunday to Saturday.
Note: If data is missing, the orange icon provides details.
-
Select a metric to sort your data.
- Baskets―The collection of all online purchases submitted by a uniquely
identified customer within a calendar day (12:00 AM ET to 11:59 PM ET).
- Sales―The online sales amount, excluding shipping and taxes, in the site’s
default locale currency. The number does't include returned items or products
purchased through other channels.
- Units―The net sales units aggregated by product.